Living Outside The Box Born-Again Techo-Geek Renaissance Man


Marketing And Self-Promotion

Posted by Jeff Hendricks

For me, marketing is a something of a sticking point. As a general rule, I don't like marketing, for several reasons. Usually it's because they're trying to sell something that nobody needs.

So when I think "how can I reach more people" my first response is "Oh God, I'm becoming a marketer!"

But it's a question I have to start thinking about now if I'm ever going to consider writing for a living. I don't like screaming for attention, but in person, I tend to... how shall I say this... stick out in a crowd. I like interacting with people, but I don't see that as marketing. Why?

Because it's a two-way street. It's communication, not an advertisement. And advertisements annoy me because they assume they know what you want, when in fact 99% of the time they have no idea. But with communication, I can ask questions and adjust the conversation to suit that particular interest, or maybe segue into a related topic.