One of the biggest changes in technology in the last ten years is a shift from software being bought by end users to being leased by corporations. Almost everything has gone from “buying a copy” to a subscription-based model. Companies that have replaced licenses with subscriptions include:
- Adobe
- Microsoft
- Apple
- Autodesk (Fusion 360)
- Avid Audio (ProTools)
- etc.
Of course, there are many others. But simply put: the reason these companies have switched from purchase-based to subscription-based models is because they make more money that way.
And if companies are making more money with subscriptions, that means customers are spending more money. Continue reading “Reclaiming Your Technology”